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Wednesday, April 11, 2012

Typography and Font












Ascender: The part of lowercase letters  that ascends above the x-height of the other lowercase letters in a face.


Descender: The part of lowercase letters (such as y, p, and q) that descends below the baseline of the other lowercase letters in a font face.


San Serif: A type face that does not have serifs. 


Serif: Small decorative strokes that are added to the end of a letter's main strokes.


X-Height:  x-height is the height of the lowercase letter x. It is also the height of the body of lowercase letters in a font, excluding the ascenders and descenders.


Baseline: The imaginary line on which the majority of the characters in a typeface rest.


Weight: Weight is indicated by relative terms such as thin, light, bold, extra-bold, and black.


Stress: Stress is typically described as eitherdiagonal (oblique or biased), as in a typeface


Counter: enclosed or partially enclosed circular or curved negative space


Bowl:  the curved part of the character that encloses the circular or curved parts


Stem: primary vertical or near-vertical full-length stroke of a character


What does the term type face mean? 

A specific size and style of type within a type family


Give an example of a light weight font and a heavy font that you have on your system (not from the website.) 

Allfrowner Script is a heavy font 

Partartail is a light font 

What is the difference between a font and a type family. Give an example.

Arial is a font family. Arial Bold 14 point is a type font. Helvetica is a font family. Helvetica Ultra Compressed 26 point is a type font. Font family is a family of fonts. Times and Helvetica are font families. (Arial fonts are in the Helvetica family, TNR is in the Times family.)


Write one paragraph about Johann Gutenburg and his contribution to the printed word.

Johann Gutenburg was the first European to use movable type printing. He also invented the printing press. Some of his specific contributions to print are mass producing movable type, use of oil based ink, and the use of a wooden printing press. His method for creating type was traditionally considered to include a type metal alloy and a hand mould for casting. His work was a more complex process that spread over to many different locations across the world.

Why is a 'modern' typeface not an appropriate font for the web?


The think part of the modern typeface font seems to make the lighter part almost disappear, Modern typefaces are not good for web or large bodies of text in print.

Why is Baskerville considered a readable typeface?

This font is very wide for its x height and is closely fitted, and they are very well proportioned. It is considered one of the most pleasant and readable typefaces.





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